Cartoonised Professor Christine teaches video marketing

“Visuals are processed by the brain 60,000 times faster than text and are the preferred option for gathering information due to its lack of cognitive strain. The result? Video marketing in the sales funnel works exceptionally well to facilitate the decision-making process. And to make things even sweeter, with the right platforms in place, the analytics and insights from video can govern and optimise everything from your advertising creative to your lead scoring models.”

Written, drawn and animated by me
Edited by copywriter extraordinaire, fellow pasta enthusiast and absolute wonder, Gemma Lawrence